The question of what an engagement ring "should" cost is one of the most common we receive. The answer? There's no right or wrong amount. The most important thing is that you find a ring that feels right for you – both emotionally and financially. Here, we go through what affects the price and how you can find the best possible value.
The myth of three months' salary
You've probably heard the rule of thumb that an engagement ring should cost two to three months' salary. This originated from an advertising campaign in the 1930s and has very little to do with reality today.
In Sweden, the average price for an engagement ring is somewhere between 10,000 and 30,000 SEK, but the variation is wide. The most important thing is that you choose an amount that feels comfortable for your finances – starting a life together with financial stress is not a good beginning.
What affects the price of an engagement ring?
The price of an engagement ring is determined by several interacting factors. Understanding them will help you prioritize what is most important to you.
The Diamond
The diamond often accounts for the largest part of the cost. The four Cs – cut, carat weight, clarity, and color – together determine the diamond's price. A larger diamond with higher specifications naturally costs more, but there are smart ways to get more for your money.
Read more about the 4 Cs →
The Metal
The choice of metal affects the price. 18 karat gold costs more than 14 karat, which in turn costs more than 9 karat. White gold and yellow gold of the same karat are generally at a similar price level.
Read our metal guide →
The Ring Design
A simple solitaire with a single diamond is generally more budget-friendly than a halo ring with many small stones, or an eternity ring with diamonds all around the band.
Natural vs. Lab-Grown Diamond
Choosing a lab-grown diamond instead of a natural one can significantly lower the price – often by 50–70 percent for the same size and quality. It's one of the most effective ways to get a larger and finer diamond within your budget.
Read more about natural vs lab-grown diamonds →
Our Price Range
At Coliène, we strive to offer genuinely high quality at well-considered prices. We invest where it matters – in materials, diamonds, and craftsmanship – not in unnecessary markup.
Our engagement rings with stones, made from 18 karat gold, start from approximately 9,000 SEK. Most models fall within the 15,000–25,000 SEK range, and our most exclusive rings with larger diamonds start from approximately 33,000 SEK.
Eternity rings made from 18 karat gold start from approximately 7,000 SEK, and plain bands from approximately 5,000 SEK. For a more affordable option, we also offer them in 9 karat gold.
All our rings include free engraving, free resizing, and free shipping within Sweden.
Find the Ring that Feels Right
There's no right answer to what an engagement ring should cost – only what feels right for you. The most important thing is that the ring symbolizes your love, not that it costs a certain amount. We are happy to help you find the perfect ring within your budget.